Digital Marketing Model: People, Process & Technology, by Kelly Rivard
100 Years of History, 1 Year of SEO: Hallmark in the digital space
Kelly Rivard
SEO Strategist
Hallmark Cards
Kelly Rivard, the SEO Strategist at Hallmark, spoke about the efforts and success that Hallmark has had in turning around their digital presence and establishing themselves online. They did this by investing in people they can trust, breaking down silos, and being willing to reassess anything.
