Organizational Success: Learnings From A Split SEO Program at REI

 
  

Eric Hess

Senior Program Manager, Content and SEO
REI

 
  

Ryan Ricketts

SEO Program Manager
REI

 

Eric Hess and Ryan Rickets, Program Managers of SEO at REI, addressed the idea of splitting up SEO into Content and Technical Aspects. The two of them are a team where one handles the technical and one handles the content and they find that the system works well by leveraging the strengths of each.