It's no secret that the global COVID pandemic contributed to the growth of online businesses, and significantly increased the importance of search. We saw first-hand that companies who quickly adapted to these new requirements became more successful as the pandemic wore on. As we've learned more about protecting ourselves, and as vaccines become more widely available, the economy is once again shifting, and businesses will face new challenges and opportunities.
At BrightEdge we continue to leverage our enterprise-grade technology to research market trends and share those insights. Watch our BrightEdge research webinar, Beyond the Search Evolution: How Vaccines Will Shape the Future of SEO and Digital, as we look at how industries are responding to these shifts, which metrics will provide critical insight, and what leading companies can do today to ensure they are responding to consumer demands and preferences.
What you will learn:
- Which digital behaviors have remained steady, and which are continuing to evolve
- How you can leverage vaccines and digital data to gain insight into the economic re-opening and how this will impact your consumers' preferences
- What facets of SEO and digital will change and how this could impact your strategies
- Which new metrics will be critical in order to gain actionable insights as the economy re-opens