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BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

What Does AI and the Rapid Usage of ChatGPT Really Mean for Marketers

Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers utilize AI-led technologies. The introduction of ChatGPT is now bringing conversational...

2023 Complete Guide to International SEO

  One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search engines analyze that help them determine where your pages should rank and what languages it should...

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Technical SEO

Schema Improvements Across Industries Show Deliberate SEO Now Activity

Organizations that prioritize SEO have seen undeniable success despite the challenges posed by marketplace changes over the last two decades. A combination of BrightEdge surveys and research shows how organizations are leaning into Enterprise SEO. Research from BrightEdge SearchIQ also shows where...

lpark's picture
Lem Park
M 1 month ago
t 6 min read
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SEO Algorithm and News Update: Early 2023

The SEO landscape is always evolving and the beginning of 2023 has been no different! While not every update or enhancement is relevant to every business, there are trends and topics that have applications to many, if not all, BrightEdge customers. Here are the things that have happened in the last...

dmcanally's picture
Dave McAnally
M 2 months ago
t 8 min read
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5 Signs It's Time for an Enterprise SEO Platform

Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it's one of the channels most prioritized by CMOs for 2023. Companies rely on various technologies to help them achieve positive traction in organic search results. These...

dmcanally's picture
Dave McAnally
M 3 months ago
t 7 min read
 Other

The 2023 Google Analytics 4 (GA4) Update

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30...

monique.johnson's picture
Monique Johnson
M 3 months ago
t 3 min read
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SEO Bright Now: October 28, 2022

Happy October, all! We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings that could affect your digital marketing strategy as we quickly approach the end of the year.  A lot happened...

andrew.riker's picture
Andrew Riker
M 6 months ago
t 5 min read
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The State of Search Indexing in 2022: IndexNow, Overall Trends and Best Practices

The way search engines index sites hasn’t changed substantially over the last three decades.  While it is important for web admins to consistently update their processes in line with best practices if they wish to maintain fast, comprehensive indexing, the underlying search engine...

andrew.riker's picture
Andrew Riker
M 7 months ago
t 7 min read
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Short vs. Long Content: What’s Best for SEO?

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more than a minute, you’ll have encountered that question.  Seasoned search engine optimizers (SEOs) would be...

andrew.riker's picture
Andrew Riker
M 7 months ago
t 7 min read
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Strategizing for Intent: An SEO Guide

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization (SEO) strategy.  However, many companies adopt a faulty approach when it comes to...

andrew.riker's picture
Andrew Riker
M 7 months ago
t 8 min read
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The Intersection of Accessibility and SEO

Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living with a disability. Websites like Domino’s had to pay out big bucks for accessibility issues due to their site being...

rmiller's picture
Rylie Miller
M 7 months ago
t 7 min read
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SEO BrightNow: August 30, 2022

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites rather than individual pages.  Some search engine optimization (SEO) experts have suggested that it might impact...

andrew.riker's picture
Andrew Riker
M 8 months ago
t 5 min read
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