BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Schema Improvements Across Industries Show Deliberate SEO Now Activity

Organizations that prioritize SEO have seen undeniable success despite the challenges posed by marketplace changes over the last two decades. A combination of BrightEdge surveys and research shows how organizations are leaning into Enterprise SEO. Research from BrightEdge SearchIQ also shows where...

SEO Algorithm and News Update: Early 2023

The SEO landscape is always evolving and the beginning of 2023 has been no different! While not every update or enhancement is relevant to every business, there are trends and topics that have applications to many, if not all, BrightEdge customers. Here are the things that have happened in the last...

5 Signs It's Time for an Enterprise SEO Platform

Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it's one of the channels most prioritized by CMOs for 2023. Companies rely on various technologies to help them achieve positive traction in organic search results. These...

The 2023 Google Analytics 4 (GA4) Update

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30...

SEO Bright Now: October 28, 2022

Happy October, all! We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings that could affect your digital marketing strategy as we quickly approach the end of the year.  A lot happened...

The State of Search Indexing in 2022: IndexNow, Overall Trends and Best Practices

The way search engines index sites hasn’t changed substantially over the last three decades.  While it is important for web admins to consistently update their processes in line with best practices if they wish to maintain fast, comprehensive indexing, the underlying search engine...

Short vs. Long Content: What’s Best for SEO?

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more than a minute, you’ll have encountered that question.  Seasoned search engine optimizers (SEOs) would be...

Strategizing for Intent: An SEO Guide

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization (SEO) strategy.  However, many companies adopt a faulty approach when it comes to...

The Intersection of Accessibility and SEO

Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living with a disability. Websites like Domino’s had to pay out big bucks for accessibility issues due to their site being...

SEO BrightNow: August 30, 2022

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the potential to be a big one and affects whole sites rather than individual pages.  Some search engine optimization (SEO) experts have suggested that it might impact...