Facebook Keynote: Direct Path to Growth & Driving Sales with Facebook

   Rachna Sethi
   North America Performance Marketing Lead
   Facebook

Mobile isn't just the future of search marketing, it's the future of the entire web. Few have been as cognizant of this trend as Facebook, and in this keynote session by Rachna Sethi, Facebook North America Performance Marketing Lead, lays out just how dramatic and decisive this shift is, and how Facebook is shaping up to be one of the major platforms driving it. Additionally, she outlines many of the ways that Facebook is helping companies drive traffic and conversions among this new growing mobile audience.