Question 1

Did Google change their algorithm again?

Accepted Answer

Yes, they probably did as they make hundreds of changes per year.

Question 2

How have the major algorithm updates impacted me?

Accepted Answer

Every year, Google updates or adjusts its algorithm hundreds of times. The vast majority of the time, the updates do not noticeably impact SERP and website owners do not even notice. However, there have been a few significant times when Google has made updates that cause obvious changes in rankings and traffic rates. This is a basic overview of some of these major changes so you can understand how the algorithm has developed over the past few years.

Question 3

How do I succeed when the Google algorithm keeps changing?

Accepted Answer

If you look at the timeline of Google algorithm changes, you will notice that there is a clear purpose and pattern. Each algorithm update is geared towards improving user experience and helping searchers find the information they need as quickly as possible. The updates all focus on weeding out poor content and boosting the content that fills this need. When developing content for your site, you need to: Think less about the search engine and more about your end-user Create content that will engage readers at every stage of the buyer’s journey Develop a site that is easy to navigate Use a variety of types of content, including images, videos, infographics and text Perpetually monitor your site so that you can identify any changes in traffic rates and correct any drops as quickly as possible. Google’s algorithm is always changing because it is trying to provide the best information as quickly as possible to its users. To keep a high SERP rating no matter how the algorithm changes, create high-quality, user-friendly content.

Google Algorithm Updates