Forecast the Impact of SEO
Opportunity Forecasting provides you with the projected impact content and search optimizations will have on key metrics to help you prioritize projects and make stronger business cases for your initiatives.
Forecast SEO performance with confidence. Building the business case for SEO has never been easier. Opportunity Forecasting automates the process to calculate the total addressable market and your potential gains in revenue or site traffic with the push of a button. Create campaign targets for your content projects and prioritize efforts based on predicted ROI.
Use Detailed Models to Outline the Organic Possibilities
View forecasts in several modes for each keyword group: revenue, conversions, website traffic, and more. Build your business cases for different stakeholders using the SEO forecasting data.
Discover Your Market Opportunity with Custom SEO Forecasts
Maximize the reliability and relevance of your forecasts by viewing projections in aggressive, medium, or conservative scenarios. Customization variables include revenue estimates for conversions, conversion rate, search volume increase, or ranking improvement for selected keywords.
Get Recommendations to Improve Rank and Customer Engagement
Clarify your course of action with just a few clicks. Click Recommendations to view top SEO optimization and keyword-level performance reporting recommendations for any keyword. Use the insights to establish, confirm, adjust or redirect your course of action.