The Business Challenge
Working with Merkle Inc., Shades of Light’s SEO, SEM and performance marketing partner, the company conducted keyword gap analysis as part of their annual SEO campaign planning. The analysis revealed a significant ranking gap on mid- to high-volume informational topics, especially those that rank for “how to” and “ideas” questions.
The BrightEdge Solution
Shades of Light took a targeted, systematic approach to content planning, production and implementation to maximize the impact of each new piece of content. “We knew from our analysis of key business category search volume that there was substantial search demand for the types of products Shades of Light offers, but there was little to showcase the business’s expertise in styling, designing, and curating these product sets” said Anna Taylor, SEO associate manager for Merkle Inc.
The Results
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