Insight Panels

Revolutionizing Digital Marketing Through Data-Driven SEO

Smart marketing decisions are increasingly driven by data. Data can help support logic and ideas, but the challenge isn't to just accumulate data, but to extract the right information from it and make insight-driven decisions.

In this panel discussion, marketing leaders will share their views on how digital marketers and SEOs are thinking about how to use different sets of data to drive their decisions. We’ll discuss what the data revolution means and how leaders are thinking about what its impact will be on digital marketing.

Featured Speakers:

• Ryan Edwards, EVP Integrated Search at Tombras Group
• Marisa Groves, SEO Channel Excellence Lead at AstraZeneca
• Tom Rowe, Director of Global Experiences at McCormick and Company