BrightEdge in the News
The Latest Updates from Around the Web
The Evolution Of Transformative Search Engine Experiences
There has been a never-ending flow of news and information associated with generative AI since OpenAI launched its chatbot technology late last year. To determine how this technology will affect and influence SEO professionals, Jim Yu of BrightEdge shares valuable insights.
How To Combine Machine and Human Input for More Effective Content in 2023
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. But will machine-generated content help you get your audience’s attention? Not necessarily.
Use of AI for SEO and content to grow 5x this year
According to new research from enterprise SEO platform BrightEdge, building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for.
Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Some 58% of enterprise marketers plan to use artificial intelligence (AI) to for SEO and to create content in 2023, but only 10% actively use it today to drive content generation, according to data from BrightEdge, which surveyed more than 250 enterprise marketers about their thoughts on SEOs and the future of search, AI, and content generation.
The enterprise business of SEO: Communicating to the C-suite
As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance.
2023, the year of SEO: why brands are leaning in and how to prepare
With marketing budgets under more scrutiny than ever, savvy organizations are looking towards SEO for sustained growth. Incorporating organic search into the digital strategy offers rich rewards – both in terms of cost efficiency and improved brand equity – that can contribute to an entire organization.