Organizations Are Turning to SEO Now

BrightEdge Data Shows Organic Search Has Become Mission Critical

According to research from Gartner, CEOs are doubling down on digital investment strategies as they look to maximize their marketing ROI. However, Google recently reported that ad spending is down and the cost per advertising lead has increased for 91% of industries. But at the same time, in a recent survey of over 500 enterprise marketers, over 90% are placing a greater emphasis on SEO this year. 

In this white paper, we share findings from BrightEdge's processing of trillions of data points about search behavior combined with analyst studies and customer surveys from thousands of marketers to better understand why organizations are turning so strongly to SEO right now. 


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